The details about our process:
- A quantitative survey for chemists and private clinics
Much of this was developed with support on format from Jessica (a pro from her IPA and research days) and Amy Lockwood (a huge supporter and advisor for us). The questions cover demographic basics, information of interest to me with inventory / financial, clinical for Jess, and chronic diseases for Margaret. The survey is entered in afterwards by using ODK Collect on a tablet for clean, electronic results. While we are not asking a large enough sample to be running large analyses, this could eventually form the basis for a wider-scale market sizing survey. For now, it helps to ensure that we collect some key basic details for all stakeholders.
- Interview summary sheets
Long open-ended questions, often driven by asking about this form or that object that we see in a chemist shop, can lead to long and unwieldy notes that we would not have time to properly analyze. As a result, I developed a shorter summary template that we could use to quickly share highlights from each interview – from key interesting facts (e.g. the Kilgoros chemist who spent 30,000/- on a POS system) to key challenges that we could try to address. This idea of “pains” and “gains” was drawn from a class on the value proposition canvas this past semester, which I’ll elaborate on in another post someday.
Finally, these interviews are always done with an eye to product / service, and what we can offer. As a result, observations on what features we are prototyping would or would not be useful, and ideas for new features that we think of during a conversation are jotted down at the very bottom. As one advising expert rightfully pointed out, this […]